What is 1% for the planet?

1% for the Planet is a global organisation that connects ‘dollars and doers’ to accelerate smart environmental giving. They recognise that the current level of environmental giving – only 3% of total philanthropy – is not nearly enough to solve the most pressing issues facing our planet. They ask for companies to give 1% of revenue (sales, not profit) and individuals to give 1% of income to environmental causes every year.

In 2016, Pukka Herbs became one of the first pioneering companies in the UK to join 1% for the Planet, which means Pukka donates at least 1% of annual turnover - sales, not profit - to environmental not-for-profit organisations. Since 2016, Pukka has donated £1,571,500 to environmental projects.

The non-profits that Pukka chooses to donate to share our passion for connecting people with the power of nature and the health and wellbeing benefits of plants. They also help us tell our story of operating as a sustainable business, supporting people, plants and the planet.

Pukka’s 1% for the Planet donation is made up of the following activities:

  • The premiums we pay to our farmers, via our commitments to fair sourcing certifications - Fair For Life and FairWild
  • A growing set of strategic partnerships with non-profits across the world including the Eden Project, Soil Association and Natural History Museum in the UK Foundation Good Planet in France and new projects coming soon in Germany, the US and beyond
  • The non-profits we work with to deliver our sustainability project work to ensure Pukka has a positive impact on our employees, communities and the environment